A new product exhibited by an exhibitor at Ningbo Stationery Exhibition. (Photo by Yu Yongjun)

 On July 13th, the 19th China International Stationery and Gifts Expo (referred to as Ningbo Stationery Exhibition) opened at Ningbo International Convention and Exhibition Center. This year's Ningbo Stationery Fair has been fully exhibited in eight exhibition halls, with an exhibition area of 51,700 square meters. There are 1,578 exhibitors from 15 provinces in China, with nearly 30,000 pre-registered visitors.

 It is understood that the exhibitors of this Ningbo Stationery Fair mainly come from 15 provinces including Zhejiang, Jiangsu, Guangdong, Shandong, Shanghai, Fujian and Anhui, including leading enterprises in Beifa, Jinwannian, Kangda, Changlong, Xiubishuang, Keqi, Starr, Yatan and Hengxiang, with over 100,000 exhibits. At the same time, Ant Street, the online platform of Ningbo Stationery Exhibition, which took nearly three years to build, has also been launched simultaneously, becoming an online extension of the exhibition, providing convenience for domestic and foreign merchants in purchasing and docking.

 "In recent months, due to the spread of the epidemic, poor circulation and suppressed consumer demand, the growth of the industry has been weak. Manufacturers, brands, exporters, channel providers, retailers and supply chain service providers need to take the opportunity of industry gathering during the exhibition to communicate. The super-large-scale Ningbo Stationery Exhibition just provides the industry with a platform for face-to-face contact, communication and trade negotiation, which helps the stationery industry recover strongly. " Zhou Huajie, general manager of Ningbo Zhongbo International Exhibition Co., Ltd., the organizer of the exhibition, told the reporter that with the intensification of market competition, the upgrading of consumer demand and the need of brand building, the demand for large-scale professional exhibitions in the industry is very strong.

 As a leading enterprise with the highest export share of pen products in China, Beifa Group will exhibit the "Beifa Zhile" brand of intelligent and healthy cultural and educational products around the high-quality growth of students, mainly promoting children's learning tables and chairs equipped with the core technology "Magic Growth Series" and ergonomic spine protection concept.

 "Our secret products on display this time also include pressing mute pen with decibel reduced by 95% to create the ultimate mute effect, LAMPO high-end business customized pen, etc." At the exhibition site, the representative of Beifa Group said.

 As one of the largest professional exhibitions in the industry, every Ningbo Stationery Exhibition is also the best opportunity for stationery manufacturers to "show their muscles". Yiwu Keqi Cultural and Creative Co., Ltd. has brought a full range of creative doll stationery, including doll pens, doll pencil sharpener, true 3D unassembled eraser, doll glue stick, hand-written pen, endless pencil, crystal pen series, etc. "Take 3D face value rubber as an example. Perhaps it is hard for ordinary people to imagine that a piece of rubber can have something to focus on, but in fact, it has a lot to offer." Ping Huang, the general manager of the company, told reporters that besides the patented technology independently researched and developed to enable enterprises to open sales in the industry, stationery carries the mission of "making learning happy", which is also the original intention of their product development.